Redefining Automation: Secure, Scalable Sales Success with Lavender Ora

When Lavender builds AI Sales Tools, we believe that security isn’t just a consideration—it’s non-negotiable.

Businesses need to protect sensitive data to maintain trust and reputation.
Sellers want to easily boost productivity while keeping emails free from errors.
Security teams are concerned about AI, compliance, and vulnerabilities.
Customers expect confidence that their data is handled securely and ethically.

Yet many sales automation tools fall short, treating security as an afterthought. Promises of data protection often lack real compliance or transparency, leaving companies at risk.

At Lavender, we’ve taken a different path since day one. Security isn’t a feature tacked on at the end—it’s the foundation of everything we build.

Lavender Ora, our scalable AI-powered sales augmentation agent, is designed to maximize productivity and scalability without compromising security or trust.

Safeguard Your Outreach: Ora’s Security-First Approach

Every day, sales teams send thousands of emails containing sensitive information:

Financial information
Client contracts
Proprietary product details, and more.

A single data breach could derail deals, tarnish reputations, and erode trust. That’s why Ora is committed to the highest standards of security and compliance, backed by industry-leading certifications. Ora is both SOC 2 certified and GDPR compliant.

We don’t just meet compliance standards—we aim to exceed them. With regular penetration testing, encryption at every stage (in transit and at rest), and proactive security audits, both Lavender and Ora actively work to ensure your data is handled with the utmost care.

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Core Features: Security and Scalability Built In

Lavender integrates advanced security measures into every layer of its design, making it the ideal solution for modern sales teams whether they need the scalable outbound that Ora provides, the easy 1:1 human touch to nurture relationships in Lavender’s co-pilot—or both, because they want to optimize every step of their sales funnel.

Here’s how Ora ensures scalable, secure, and personalized outreach:

1. Scalable Automated Outreach with an AI-Augmented Human Touch

Sales automation is nothing new—but Ora’s approach is. Lavender has always been focused on building technology that helps sellers engage buyers like humans, not like leads in a CRM.

Instead of generating a single email draft, Ora uses AI to pull from customer data and create multiple email versions. Each version is scored for quality, accuracy, and personalization, ensuring your messages are tailored to your prospects.

With Ora’s hybrid model, you can review and approve emails before campaigns go live in our OCD mode to Optimize, Confirm, and Deliver. In as little as 5 minutes, each seller will have 50 personalized and relevant emails ready to send.

Why 50? Because we care about your deliverability. The best sellers send about 50 1:1 personalized emails a day. Anything more begins to look unhuman and increases your chance of landing in spam.

While our competitors are promising you the ability to send 500 emails a day, we promise you the ability to do things the right way, protect your deliverability, and prevent burning your leads. 😇

Or if you prefer to just let the AI go, turn on LFG mode to let our Lead Flow Genius, Ora’s AI, act fully autonomously: combining thoughtful and personalized cold-email creation with Ora’s Smart Sequences—intelligent email sequences that proactively look for new research and trigger events on your prospects to follow up on non-responsive prospects at the most relevant time.

This blend of AI speed and human oversight ensures every email feels authentic, minimizing errors while maximizing efficiency, while also harnessing the immense power of our AI–built on analyzing nearly 2 billion sales emails.

2. Security at the Core

Ora is designed to meet the highest security standards. At our foundation, we looked to the requirements of highly regulated industries, including financial services and healthcare, to help build our security and compliance blueprints. Our tools go beyond checking compliance boxes—we see security as a strategy to stay ahead of the curve.

Proactive Security Audits: Regular audits and penetration testing ensure vulnerabilities are identified and resolved.
Data Encryption: Protects your information both in transit and at rest, providing peace of mind.

3. Seamless Authentication with SSO

Ora eliminates password storage by integrating with enterprise-grade identity providers like Google and Microsoft, with Okta coming soon. This approach simplifies user authentication while enhancing security, ensuring your team has safe, seamless access to the platform.

4. Transparent Compliance Standards

With Ora, transparency is paramount. We provide access to compliance documentation and reports, internal policies, and penetration test results via our Trust Center. Our commitment to raising the bar for security gives organizations confidence to operate in tightly regulated industries.

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Key Benefits for Modern Sales Teams

Ora isn’t just a tool—it’s an AI-infused game-changer for sales teams looking to scale with confidence. Here’s how Ora delivers unmatched value, trust, and pipeline:

Unmatched Scalability

Traditional sales teams are limited by time and capacity. Ora operates 24/7, always learning, constantly researching leads, and consistently delivering high-quality outreach without tiring or burning out. It’s like having an SDR that never sleeps, ensuring your pipeline stays active even after hours.

Precision Meets Speed

Human SDRs can make mistakes—typos, inaccurate data, or messaging that doesn’t resonate. Ora eliminates these errors, creating on-brand, high-performing emails at scale informed by the vast email data engine Lavender has, while still customized on your team’s best practices.

This allows a single SDR to manage a fleet of AI-powered assistants, achieving exponentially greater output.

Enhanced Trust and Transparency

At Lavender, we don’t hide behind vague promises. Ora delivers proof through transparent practices and compliance certifications, making it the safest choice for sales teams at all stages: from startup to enterprise.

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Tackling AI Risks Head-On

AI adoption comes with challenges—bias, hallucinations, data privacy risks—but Ora tackles these risks proactively. Each email is automatically scanned against our proprietary risk-mitigation models, to ensure emails do not cause reputational or organizational harm to your company. From serious concerns like legal compliance, bias detection, and hallucination prevention, to interpersonal EQ with our Vibe Check – Ora aims to always provide a sense of trust, thoughtfulness, transparency, and security to our users.

Through continuous refinement, safeguards, and transparent processes, Ora mitigates vulnerabilities that competitors often overlook. With Ora, you can trust that your outreach is secure, effective, and ethical.

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Unlock the Future of Sales with Lavender Ora

The future of sales isn’t just human or AI—it’s both. Ora embodies this hybrid approach, something we call ACI— Augmented Communication Intelligence, combining the creativity and intuition of humans with the speed and precision of AI.

Lavender has always promised to deliver our customers more pipeline by helping them write more thoughtful and effective emails. This approach has resulted in average Lavender users having an over 20% reply rate. With Ora, we’re evolving that same approach in a scalable way, delivering the power to drive real results in the new world of AI communication. Ora isn’t just a tool for today—it’s your partner in redefining the future of sales.

Ready to augment your sales team? Ora saves sellers 20+ hours per week on email.

Get early access at https://ora.lavender.ai