Lavender Library

Prediction: AI Outreach Might Fix Sales Marketing Alignment... the MDR comebackThe Market Development Rep (aka the MDR aka the predecessor to the SDR and BDR) is about to make a come back thanks to AI... hear me out.Instead of focusing on pitching... or trying to book meetings... what if we use AI to create hyper specific marketing content recommendations to help guide the user's journey.

Companies spend a lot of money on conferences, dinners, webinars, etc. And yet, most teams dramatically underperform on the one thing that actually determines whether events pay off - Email. The ROI of an event isn’t decided at the booth. It’s decided in the emails you send before and after it.

Everyone says they hate buzzwords and jargon. I’m here to argue, jargon isn’t your problem. But, the buzzwords in your writing need to buzz off. Despite the general “despise” they keep showing up in our emails, decks, and sales conversations. This problem falls into the same category as the classic quote, “if I had more time I would have written you a shorter letter”. In this blog, you’ll gain the tools to solve the problem, so you have the mental models needed to practice.

Inbound has become a catchall term as if it’s a single idea. It isn’t. Teams throw around terms like inbound lead and outbound lead as if the distinction is obvious, but inbound is much messier than people realize. In this blog, we break down: - the spectrum that is of inbound leads so you can determine the right strategy for working the varying degrees of “warm” accounts - how to reach out to these inbound leads based on that degree of warmth

Cracking the "must have" account requires "must have" work. This guide will give you the tools you need to break into your biggest accounts.

Why does a company like Netflix obsess over preview images? Why do top YouTube creators spend hours on thumbnails? It’s simple, you can’t get someone to watch until they click. Email works the same way, with a twist. You can’t get a reply until you get the open. But it also sets the reader’s context for what’s in the email. So while you might be overthinking your subject line, the right thinking can set your cold emails up for success. But, the wrong thinking could set you up for failure.

If you follow what we’ve been teaching, you’re going to get more replies. Most people think they know how to reply to emails. Beware of this false confidence. Here’s the truth: a quarter to half of the email threads you’re on likely go cold because of one simple thing.

Every single positive reply that you’ve ever received to a cold email can be pointed back to these two psychology principles; reciprocity and cognitive load theory.

What if a cold email campaign getting a 6% reply rate is actually worse than a campaign getting a 4% reply rate? In this blog we're uncovering exactly how building great iterative testing can ensure long term cold outreach success.

The all encompassing guide to avoiding spam and setting up your cold email deliverability infrastructure.

Some ideas to help inspire some more creative outbound recipes.

Let's dig into some of the best ways to use AI for sharper list building and more nuanced personalization.

Given your cold email will likely be deleted in less than 5 seconds (thanks to... #1, #2, #5, #7, #8, and #10) it's worth digging in to understand how your message will be received. Psychology is the only true study that sellers can tap to understand how their buyers process information. Use it... or your competitors will.

There's two camps for sequence design that are performing best right now. Which has your vote? The "platform"... or the "single issue".

AI powered, signal based Cold Outbound is all the rage. It has it's limitations.

Seeking feedback isn't just for founders. This cold email framework will rewire how you write cold emails and templates.

Empathetic AI Targeting: Healthcare Client Generates $2.7M Pipeline in 8 Weeks

Today’s sales teams face a critical challenge: scaling outreach while protecting sensitive data.

How To Evolve Your Email Strategy for 2024 and Beyond

Getting results from your cold emails starts with using solid frameworks. Here are 16 of our best sales email frameworks and how to use them.

Explore the ins and outs of giving meaningful feedback in leadership. Learn from real-life situations and discover practical tips to enhance your coaching skills. Let's make coaching conversations genuine and effective.

Unlock the secrets of multi-threading in sales: partner-led strategies, psychology principles, and tactical plays to elevate your success.

AI democratization is not a marketing stunt or fad. It's a movement that revolutionized our day-to-day lives. Here's all you need to know.

Events are a lot of work with a hefty price tag. Preparation is key. Our playbook shows you how to set yourself up for success (and ROI).

Multithreading is powerful when done correctly. Here's how to use multithreading to build trust and power quality opportunities (plus a way to test your abilities at the end).

The trick to establishing benchmarks should not concern someone else's metrics. Try out this email benchmark creation process and let us know how it goes.

The SDR to AE handoff process is crucial. Crafting effective call prep notes is one of the best ways to make this process smooth for all parties. Here's a template and a few tips to find deal note success.

Scaling outbound sales effectively and efficiently? Easier said than done. Here are three steps to scale in a way that works.

Interacting with LinkedIn creators is one of the best ways to improve your cold email skills. Here's how.

On the heels of another SaaStr event, we're pulling back the curtain on how we think and strategize our atypical event marketing.

It's common to send a cold email when a prospect starts a new role. However, most of these emails are ineffective. Here's why and how to write a trigger event email that gets replies.

The job search can be agonizing. We're here to help make it easier with an email framework to help you get replies when applying for a role.

Email writing can be a challenging and stressful part of the job search. Lavender is free for job seekers for this reason. Here's a story of how a recent grad used the tool to land his first SaaS job.

Standing out in a crowded inbox is a perpetual challenge. One of the best ways to make an impression is also the least utilized. Here's how to use video effectively in sales emails.

Clear is kind. Clarity is also how you write emails that get replies. Use this rule to increase your writing clarity and get results.

What good is your email if no one opens it? Your subject line is key. Here's what the data says to use (and avoid) to maximize email opens.

Sales is a game of managing losses. It happens to everyone. Here are some helpful tips on how to bounce back from a sales loss from an AE who's been there.

Have you ever avoided the topic of deliverability because it seemed too technical or intimidating? It's too important to be ignored, so we made the most common deliverability terms easy to understand.

Learning from mistakes is the best way to get better in sales (and in life). We rounded up 9 common email mistakes and what to do instead.

Your cadence should pull your prospect in, not push them away. We break down best practices and how to build a cadence that gets results.

Cold outreach is tough, whether by phone or email, and connecting the two can be even harder. If you're just starting out as an SDR or BDR, this post is for you.

It happens often—you begin your research process only to find nothing about your prospect online. Here's a simple framework you can take and use in these moments.

ChatGPT can potentially streamline your sales email process, but it can also hurt you. Here's what you need to know, plus a framework and prompt examples.

As ChatGPT becomes more prevalent and integrated into daily life, it's important to understand what it is and how it will affect the future of work.

It's harder than ever to sell right now. No need to fret; we're here to help. Cold email is one of the most effective methods for outbound sales prospecting. You need to lean into it more than ever for success in this climate. Here's everything you need to feel confident with cold email.

One of the most effective strategies in cold email outreach is simple: Be curious. Here's why, and how to use it in your day to day.

Why does it take sellers so long to write a good cold email? We don't teach them how. Here's how to adopt frameworks to get real email results.

When you personalize vs. send a template, you can expect a 50% → 250% increase in reply rates. Here's how to make the process efficient.

You may run your personalization process and come up empty-handed. Here's how to scale personalization by building backups.

Selling during the holiday season is tough. Here's some advice to break through the busyness and send emails that still get replies.

Stop sending case studies in your cold sales emails. Here's how to use the BAR method to get more positive replies.

Most salespeople are segmenting their list wrong. Here's how to optimize your list segmentation and create segments that work.

The majority of emails people receive go unread. Here are six things affecting your open rates, and how to change them to get more replies.

Writing emails is hard. Here are some tips to help improve the logic and flow of your cold email writing.

The market is hot. You have less time to email. And your words matter more than ever. Here are tips for writing stellar recruiting emails.

Not all leads are "cold," but they might not be ready to buy or see a demo. Here's what to say and how to maximize your shot.

We've all been there. "Can you send more info in an email?" Here are actionable tips on writing and nailing that follow-up email after a cold call.

Email cadences are a sprint, not a marathon. Treat them accordingly. Here are tips on how.

Our data shows that the optimal cold email length is between 25 and 50 words. Here's why, and how to write an effective, short email.

Buyers expect better. Sales teams have to adapt. Here are a few ways to train SDRs to write better cold emails that your buyers respond to.

Cold email templates are suboptimal, at best. Email frameworks get results. Here's why, and how to use frameworks on your team.

How do you expect to get a reply if no one opens your email? Your subject line is the ultimate first impression setter. Here are a few tips that make all the difference.

Should you reuse emails? What about personalization research? No and yes. Here's how to make the most of your personalization efforts.

Sometimes an effective cadence doesn't have to be long. Sometimes it's better off being... small. Steal our mini-cadence strategy for more meetings.

Deliverability is an ever-changing yet always important topic. We spoke with Sam Tuke at Lightmeter and discovered seven huge deliverability myths.

If you're unsure of what tone is best to use in email, you're already on track. Our data shows the tentative tones lead to high reply rates.

Nailing a video in your sales outreach is both a science and an art. Here are several tips plus a framework for how to make video work for you.

Prospecting on LinkedIn isn't that different than sending a cold outreach email. Similar practices apply. We break down our effective approach here.

One thing you're probably not thinking about when writing your cold emails? How it looks on your reader's phone. Here's why mobile is everything.