Lavender vs. Grammarly

As a writer, I’m always looking for tools to make my job easier and improve my work. Two of the best options available are Lavender and Grammarly — they’re often compared yet two different products. 

Each has unique use cases and excels in certain areas — they even work well together, and many writers leverage both tools simultaneously.

How are Lavender and Grammarly similar and different? Which tool is best for your writing? 

Let’s dig in and find out.

What is Lavender?

Lavender is an email intelligence and AI coaching tool for sales emails. Imagine having a sales coach and top-tier email editor in your pocket — that’s Lavender. 

Its Email Coach is a Chrome extension that lives in your inbox (or most places where you send emails) to help you send better emails faster and get positive replies. Lavender improves with you over time, with the AI algorithm learning from each use, just as you improve with its personalized tips to craft expert emails.

Lavender helps with many of the same things as Grammarly, such as grammar and clarity. But instead of focusing on all types of writing, Lavender is hyper-focused on emails. Its goal is to help sellers write better emails that not only get opened but also get results.

Even the best writers don’t automatically craft effective sales emails. Lavender goes deeper than correcting spelling mistakes and punctuation. It makes data-based suggestions to improve your email and increase your chances of getting a reply. 

Just because an email is grammatically correct doesn’t mean it will nurture a lead to a sale, or inspire a prospect to reply. Lavender analyzes each email against over a billion emails and billions of data points. It then uses that data to make real-time suggestions of what will help you get results.

Lavender grows with you to continue getting better results from your emails, from personalized suggestions for tone and subject lines to data-backed ways to communicate with your recipient. 

What is Grammarly?

Officially classified as a typing tool, Grammarly is a communication tool that helps users with spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. Users can tell the program what type of tone and voice they are trying to create. Then Grammarly highlights potential errors, makes suggestions, and detects plagiarism — everything from basic spelling and punctuation mistakes to more complicated grammar concerns and tips to make writing clearer, confident, and concise. 

Grammarly can help with words anywhere and everywhere, from a short email to a lengthy research report or social media post. While it can create effective results in many use cases, it doesn’t tailor recommendations based on your writing, meaning its recommendations are the same whether you’re writing a blog or a direct message to a friend.

Grammarly operates as a standalone website but can also integrate into email systems, browsers, and Google Drive, among other services, for convenient corrections right where you’re already writing. 

One of Grammarly’s popular add-ons is GrammarlyGo, which uses Generative AI to adjust tone and voice and can ideate, compose, reply, rewrite, and personalize emails. Simply enter a prompt, and GrammarlyGo can create entire documents to your specifications, taking Grammarly’s writing power to the next level. 

Comparing and Contrasting Lavender and Grammarly 

Similarities

Grammarly and Lavender are leading AI-powered communications tools for a reason: they get results and improve your writing. Both care about helping the end user write better and do so with confidence. Because of that, they have many similar features, including the following:

• Both services integrate into email inboxes and other writing platforms, so they show up where you’re already crafting content. 
• Don't know how to start an email? GrammarlyGo and Lavender’s Start My Email feature offer suggestions using generative AI and provide reply assistance for responding to emails. 
• Grammar and spelling detection are Grammarly's hallmarks, but it is also an underrated option in Lavender that users can adjust in the settings. 

• Grammarly and Lavender both offer insights into readability levels.
• Both services help users adjust the tone and voice of their writing, making emails clearer and easier to understand. 
• Both team and business plans offer integrations to SEPs, HubSpot, etc., creating a smoother process for posting and publishing your content online. 

Differences

Although Lavender and Grammarly are often lumped together and have a similar goal of improving writing, they are quite different, with distinct approaches and use cases. 

Here are some features and capabilities that Lavender has that Grammarly doesn’t:

• Data and insights on recipients. Lavender links to a recipient’s social channels and analyzes their personality and communication style to provide recommendations on communicating with each person for the best results.
• Lavender learns with you and provides generative personalization within your inbox. 
• Lavender’s coaching tips are based on data to improve writing and get more responses for your specific use case. 
• Because Lavender focuses solely on emails, it digs deep with email-specific offerings.

On the other hand, here are some of the features that Grammarly has that Lavender doesn’t:

• Grammarly natively appears everywhere, including documents, LinkedIn, email, and more.
• Grammarly can write emails and documents using generative AI, while Lavender offers starting suggestions and guidance. It boasts a coach > replacement mentality. 

Considerations

Although Grammarly and Lavender have many similar features, their overall approach to improving writing differs. Lavender helps you continually improve and learn from data to evolve and adjust over time. That means that as markets change and trends evolve, Lavender keeps adjusting and helping you stay in top form.

On the other hand, tools that do everything for you, like GrammarlyGo, may lead to a reliance on AI. As you get used to AI crafting emails for you, your writing skills can decline, leading to a gap in your email style and actual communication skills. 

There’s also a difference in terms of personalization. Lavender primarily focuses on emails, meaning that its personalization offerings are all connected to increasing prospect research efficiency and delivering targeted advice for each recipient and message.

Grammarly applies to a broader range of communication channels, limiting personalization in terms of quality over quantity. Grammarly may have more applications, but doing everything can cause its personalization suggestions not to be as robust.

Lavender is made for salespeople. Grammarly is made for writers.

So, although Lavender can make grammar suggestions, its main focus is drafting a customized email. Grammarly is more than emails and can help with words anywhere and everywhere. Thinking through your purpose and use case can help you decide what program (or both) is best for you.

Grammarly vs. Lavender Pricing

As with many things, it often comes down to price. Lavender and Grammarly offer tiered pricing based on the needs of each user. If you want to access all the features, the premium level on both services is likely your best choice. For business users, both services offer monthly subscriptions.

Bottom Line

Lavender helps you with emails. Grammarly helps you with grammar. The tools are entirely different, with some overlapping features.

With Grammarly alone, you’ll end up with a grammatically correct document. Lavender makes the most of your emails to improve your writing and learn over time for better sales results. But it doesn't need to be an all-or-nothing game: many writers use both tools depending on their needs.

The best way to learn the similarities and differences between Grammarly and Lavender is to try them. Take advantage of the free trials and basic versions to put them both to the test and see these strong writing tools in action.