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Less is More

"I would have written a shorter letter, but I did not have the time."
~ Blaise Pascal

What does the reader need to know and do?

Keep each email to a single idea or request. Each paragraph is a single idea. Each sentence is related to a single idea. Write painfully "choppy copy".
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Aim for 50-125 words.
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When editing always revert back to Thomas Jefferson's advice,
"Never use two words when one will do"


Write your email, then write out the bottom line or the TL;DR (Too Long; Didn’t Read).

Only send the TL;DR.
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When in doubt:
"Be Brilliant. Be Brief. Be Gone."

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